SEO
Wednesday 26 June 2019
Friday 21 June 2019
Monday 17 February 2014
PPC – INTERVIEW QUESTION ANSWERS
PPC – INTERVIEW QUESTION ANSWERS
What is the difference between search engine marketing and Internet marketing?
Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.
Internet marketing covers a broader range of channels. It includes search engine marketing, email marketing / EDM, social media, and so on.
What is Quality Score and how does it affect your work as paid search specialist?
State the definition of Quality Score without being too bookish. It’s important to understand what it is, rather than remembering what it literally means.
Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.
If we rank high on our brand terms in organic results, do we need to rank well on paid search?
Yes, you may need to rank well on paid search even if you have high rankings within your organic search keywords. That’s because ranking high on organic search, even for your selected terms does not mean automatic success in achieving your business goals. If the ROI for paid search campaign is better than the organic search campaign, it makes more sense to do so. Also, paid search ads on top reinforce the presence of top organic search results. They make your brands/products/services look more credible.
How do you manage large set of keywords (hundred thousand to millions)?
It is prerequisite to mention automatic bid tools to manage this huge paid search campaign. But merely saying so does not mean you’re off the hook. It helps to explain classification of keywords, grouping them according to priorities, business objectives and target audience so that if business strategies change, campaigns can easily be modified.
Can also mention classification of keywords according to importance such as “high”, “medium” or “low” and those that are of secondary importance, low performance, and those keywords that are candidates for removal.
Explaining clearly how the number of keywords grew tremendously by stating methodologies for keyword research, usage of match types, negative keywords and describing timing phases helps, too.
How do I reduce costs of my paid search campaigns?
Don’t immediately answer open-ended questions that lead to answers based on multiple assumptions. Costs of acquisition? Cost per click? You can’t answer accurately a question that isn’t accurate itself. When in doubt, you should also have the freedom to ask question before you release your thoughts.
How do you respond if your client’s competitor bought the same trademarked keyword?
Perhaps you did contact that offending party, stated the violation terms, but it still refuses to budge to your polite request.
Answers may vary according to where a campaign is going to take place. In certain markets such as the UK (update: now more), Google allows bidding for trademarked keywords. But if you’re sure that you’re not covered by this policy and feel that a violation has been committed, lodging a complaint to Google is the next logical option.
Describe the structure of a Google AdWords paid search campaign
Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.
Of course, we don’t have to know these max keyword numbers as we don’t need to fill each ad groups to the max. We only need to fill our ad groups with the most targeted keywords available.
How do you differentiate paid search programs of Google, MSN and Yahoo?
One way to differentiate these three are through presentation of strengths and weaknesses of each.
Google AdWords
Advantage: Most robust and corners majority of all paid search traffic
Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive
Yahoo! Search Marketing
Advantage: Lower pay per click cost compared to Google AdWords
Disadvantage: Way behind Google AdWords in terms of reporting features
MSN adCenter
Advantage: Studies show that users of adCenter are more likely result to conversions
Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing.
How do you describe building your keyword list?
Building a list of keywords used for any organic or paid search campaign should be systematic:
Identify your audience
Who are the target audience of this campaign? What would they probably be using to look for my products and services? Knowing your audience is the first sign of a successful paid search campaign.
Review your existing offerings
Based on what search terms people are using, do I have these terms? What are the possible landing pages? Does my website have content voids?
Look at your competitors
Look at competitors and analyze how they position themselves. Are they using the same terms as I do? Broader or more specific?
Check web analytics results
History will be recorded on web analytics tools: keywords used, their effectiveness in driving sales or leads and other useful information. Such data should give us idea on which keywords yielded better ROI.
Expand keywords using various tools
Based on keywords gathered so far, expansion is made possible through various tools available: Google AdWords keyword tool, WordTracker, KeywordDiscovery, and so on. From this big list, we can sort, prioritize and group these keywords according to importance, timing or other segmentation methods.
What’s your methodology in creating ad copies?
This question wants to find out how you would come up with ad copies. Are they compelling and paint an accurate picture of the intended message? You may answer it based on the following guidelines:
Find out why your ad copy should be more effective than others
Your ad’s ability to answer basic questions
Testing the ad copy; we’ll never know how effective it is until we put it to the test.
What’s your take on bidding for competitor’s trademark keywords?
This is a tricky question that should be addressed properly. PPC Hero has good guidance on this: citing the issue of legality and best-practice because it’s either you can or you can’t bid on a competitor’s trademark terms. Recent development in Google AdWords paid search has paved way for non-trademark owners to bid for previously exclusive trademark keywords. By being active on what’s going on in the industry, this means you’ll always be on top of things as they happen. And that’s a good thing for prospect employers.
What is your strategy on geo-targeting ads?
The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it? For example, if I want to advertise for “seo hong kong” keyword only to users who are located in Hong Kong, an IP targeting methodology will only display the ads if their location (IP address) is associated with Hong Kong.
But what if someone from UK wants to find a Hong Kong SEO agency to optimize its Traditional Chinese content? An extension of this IP targeting should also be based on the keyword itself so that if someone else outside of Hong Kong uses the exact match of the phrase, the ad should still be displayed.
I hope these PPC interview questions and answers list are fairly helpful and assists you in formulating possible answers on questions that relate to the ones I highlighted in this post.
Based on which Google places ads in first place?
Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.
What is CTR?
CTR – Click through rate. It is number of times your ad is clicked.
How many campaigns can I run in one adwords account?
25 Campaigns
How many adgroups can I run under one campaign?
2000 adgroups
How many ads can I run per adgroup?
50 ads per adgroup
How much characters can I place in one ad?
For one ad 4 rows are given
25 characters for headline
35 characyers per text row(including URL)
How can you Improve Conversion Rates?
Creating and testing campaign with different keywords and choosing that perform well.
IS PPC effective advertisement for search engine rankings?
Google or any other search engine don`t mix PPC ads with search rankings.
What is Quality Score?
Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.
Which companies are offering PPC advertisement?
Yahoo, MSN and Google are among top most PPC advertisers.
What is Page rank? Explain it?
(A) Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.
Why I need to go for adwords for PPC?
What is the difference between search engine marketing and Internet marketing?
Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.
Internet marketing covers a broader range of channels. It includes search engine marketing, email marketing / EDM, social media, and so on.
What is Quality Score and how does it affect your work as paid search specialist?
State the definition of Quality Score without being too bookish. It’s important to understand what it is, rather than remembering what it literally means.
Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.
If we rank high on our brand terms in organic results, do we need to rank well on paid search?
Yes, you may need to rank well on paid search even if you have high rankings within your organic search keywords. That’s because ranking high on organic search, even for your selected terms does not mean automatic success in achieving your business goals. If the ROI for paid search campaign is better than the organic search campaign, it makes more sense to do so. Also, paid search ads on top reinforce the presence of top organic search results. They make your brands/products/services look more credible.
How do you manage large set of keywords (hundred thousand to millions)?
It is prerequisite to mention automatic bid tools to manage this huge paid search campaign. But merely saying so does not mean you’re off the hook. It helps to explain classification of keywords, grouping them according to priorities, business objectives and target audience so that if business strategies change, campaigns can easily be modified.
Can also mention classification of keywords according to importance such as “high”, “medium” or “low” and those that are of secondary importance, low performance, and those keywords that are candidates for removal.
Explaining clearly how the number of keywords grew tremendously by stating methodologies for keyword research, usage of match types, negative keywords and describing timing phases helps, too.
How do I reduce costs of my paid search campaigns?
Don’t immediately answer open-ended questions that lead to answers based on multiple assumptions. Costs of acquisition? Cost per click? You can’t answer accurately a question that isn’t accurate itself. When in doubt, you should also have the freedom to ask question before you release your thoughts.
How do you respond if your client’s competitor bought the same trademarked keyword?
Perhaps you did contact that offending party, stated the violation terms, but it still refuses to budge to your polite request.
Answers may vary according to where a campaign is going to take place. In certain markets such as the UK (update: now more), Google allows bidding for trademarked keywords. But if you’re sure that you’re not covered by this policy and feel that a violation has been committed, lodging a complaint to Google is the next logical option.
Describe the structure of a Google AdWords paid search campaign
Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.
Of course, we don’t have to know these max keyword numbers as we don’t need to fill each ad groups to the max. We only need to fill our ad groups with the most targeted keywords available.
How do you differentiate paid search programs of Google, MSN and Yahoo?
One way to differentiate these three are through presentation of strengths and weaknesses of each.
Google AdWords
Advantage: Most robust and corners majority of all paid search traffic
Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive
Yahoo! Search Marketing
Advantage: Lower pay per click cost compared to Google AdWords
Disadvantage: Way behind Google AdWords in terms of reporting features
MSN adCenter
Advantage: Studies show that users of adCenter are more likely result to conversions
Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing.
How do you describe building your keyword list?
Building a list of keywords used for any organic or paid search campaign should be systematic:
Identify your audience
Who are the target audience of this campaign? What would they probably be using to look for my products and services? Knowing your audience is the first sign of a successful paid search campaign.
Review your existing offerings
Based on what search terms people are using, do I have these terms? What are the possible landing pages? Does my website have content voids?
Look at your competitors
Look at competitors and analyze how they position themselves. Are they using the same terms as I do? Broader or more specific?
Check web analytics results
History will be recorded on web analytics tools: keywords used, their effectiveness in driving sales or leads and other useful information. Such data should give us idea on which keywords yielded better ROI.
Expand keywords using various tools
Based on keywords gathered so far, expansion is made possible through various tools available: Google AdWords keyword tool, WordTracker, KeywordDiscovery, and so on. From this big list, we can sort, prioritize and group these keywords according to importance, timing or other segmentation methods.
What’s your methodology in creating ad copies?
This question wants to find out how you would come up with ad copies. Are they compelling and paint an accurate picture of the intended message? You may answer it based on the following guidelines:
Find out why your ad copy should be more effective than others
Your ad’s ability to answer basic questions
Testing the ad copy; we’ll never know how effective it is until we put it to the test.
What’s your take on bidding for competitor’s trademark keywords?
This is a tricky question that should be addressed properly. PPC Hero has good guidance on this: citing the issue of legality and best-practice because it’s either you can or you can’t bid on a competitor’s trademark terms. Recent development in Google AdWords paid search has paved way for non-trademark owners to bid for previously exclusive trademark keywords. By being active on what’s going on in the industry, this means you’ll always be on top of things as they happen. And that’s a good thing for prospect employers.
What is your strategy on geo-targeting ads?
The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it? For example, if I want to advertise for “seo hong kong” keyword only to users who are located in Hong Kong, an IP targeting methodology will only display the ads if their location (IP address) is associated with Hong Kong.
But what if someone from UK wants to find a Hong Kong SEO agency to optimize its Traditional Chinese content? An extension of this IP targeting should also be based on the keyword itself so that if someone else outside of Hong Kong uses the exact match of the phrase, the ad should still be displayed.
I hope these PPC interview questions and answers list are fairly helpful and assists you in formulating possible answers on questions that relate to the ones I highlighted in this post.
Based on which Google places ads in first place?
Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.
What is CTR?
CTR – Click through rate. It is number of times your ad is clicked.
How many campaigns can I run in one adwords account?
25 Campaigns
How many adgroups can I run under one campaign?
2000 adgroups
How many ads can I run per adgroup?
50 ads per adgroup
How much characters can I place in one ad?
For one ad 4 rows are given
25 characters for headline
35 characyers per text row(including URL)
How can you Improve Conversion Rates?
Creating and testing campaign with different keywords and choosing that perform well.
IS PPC effective advertisement for search engine rankings?
Google or any other search engine don`t mix PPC ads with search rankings.
What is Quality Score?
Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.
Which companies are offering PPC advertisement?
Yahoo, MSN and Google are among top most PPC advertisers.
What is Page rank? Explain it?
(A) Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.
Why I need to go for adwords for PPC?
SEO Interview Question and Answer
SEO Interview Question and Answer
Ans. You should tell him very confidentially about yourself your strength and your Aim.
Q2. What you know about SEO ?
Ans.It is process of getting traffic from free and paid listing on the search engine like.
yahoo
bing
Q3. How to get top position in SEO ?
Ans. With the help of two factors we get top position in Search Engine
A) ON PAGE OPTIMIZATION
B)OFF PAGE OPTIMIZATION
Q4. What do you know about ON Page Optimization ?
Ans. Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.
Q5. What do you know about Off Page Optimization ?
Ans.Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don't need to work on logical abilities.
Q6. Do you know about update in SEO ?
Ans.Yes Sir i know about updates in SEO
1) Panda
2) penguin
3) Hummingbird
Q9. Who is Matt cutts ?
Ans. Matt cutt is the head of Google web spam team.
Q10. What is keyword stemming ?
Ans. keyword stemming is the process of finding out the root word from the search query..
Q11.What is keyword density ?
Ans. Keyword density make your content stand out in crowd.
Here is important formula of keyword density
total no of keyword *100
total no of words in your artical
Q12. What are webmastertools ?
Ans. Webmaster tools is free service by google where we can check all the details like indexing data,daily user, stats ,search query,CTR and XML sitemap.
Q13. Which Important factors makes ON Page Optimization better ?
Ans. In On Page Optimization there are some important factors like
Title Tag
Meta tag
Keyword
Sitemap
Images
Internal linking
Bread crumb.
Q14. Which Important factors makes Off Page Optimization better ?
Ans. In Off Page Optimization there are some important factors like
Community Creation in Social Networking Sites
Blogging
Forum Postings
Search Engine Submission
Directory Submission
Social Bookmarking
Link Exchange
Link Baiting
Cross-Linking
Photo Sharing
Video Promotions
Business Reviews
Local Listings & Yellow Pages
Article Submission
Press Release Promotion
Classifieds Submission
Social Shopping Network
Answers
Document Sharing
Q15. What is google Sandbox ?
Ans. Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.
Q17. How many characters limits in Title tag ?
Ans. In title tag approx 70 characters we can add.
<title>primary keyword(70 char)</title>
Q18. How many types of Meta Tags and their characters limits ?
Ans. 2 types meta tags in Seo
Description Meta tag (150 characters limits)
Keyword Meta tag (200 characters limits)
Q19. What Seo tools do you use ?
Ans. Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.
Q20. How many SEO techniques do you know ?
Ans. 1)Black hat seo
2)White hat seo
3)Gray hat seo
Q21. What is Black Hat Seo ? And how many techniques used in it ?
Ans. Black hat seo is technique in which we use duplicate issues like content,photos, video,hidden links,keyword stuffing doorway pages and many other.It is not good for our site because when Google starts its crawling it considered the site is full of duplicate issues and he penalized the site minimum +30 Google page ranking
Black hat techniques
hidden link
keyword stuffing
doorway pages
incorrect keyword
link farming
mirror side
Note:- For Best seo this technique is not good avoid this technique..
Q22. What is White Hat Seo ? And how many techniques used in it ?
Ans. White hat seo is a technique in which we used fresh,good contents in our site.Never used any kind of duplicate contents in it.It is the best method to get high ranking on the Search Engine..
White hat techniques
Quality contents
Titles and Meta data
Keyword research and Effective keyword use
Quality inbound links
Q22. What is White Hat Seo ? And how many techniques used in it ?
Ans. White hat seo is a technique in which we used fresh,good contents in our site.Never used any kind of duplicate contents in it.It is the best method to get high ranking on the Search Engine..
White hat techniques
Quality contents
Titles and Meta data
Keyword research and Effective keyword use
Quality inbound links
Q23. What is Bookmarking Sites ?
Ans. Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.
Q24.Top 6 Bookmarking sites name ?
Ans. Top Bookmarking Sites.
Twitter
Pinterest
reddit
stumble upon
Digg
Delicious
Ans. Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.
Q24.Top 6 Bookmarking sites name ?
Ans. Top Bookmarking Sites.
stumble upon
Digg
Delicious
Q26. Define blog, article & press release?
Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.
Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.
Q27. What are Meta Tags?
Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.
Example:
<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>
Q28. Difference between keyword & keyword phrase?
Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.
Q29. Establish a difference between PR & SERP.
Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
Q30. Define Alt tag?
Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.
For example, the HTML for this image will appear something like this:
<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”<http://www.exmple.com/wp-content/uploads/2012/07/Alt tag.jpg”>
Q31. What do you know about Adsense?
Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.
Q32. Can you define Adword?
Ans: Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.
Q33. What is PPC?
Ans: PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.
Q34. What are the aspects in SEO?
Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.
SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.
SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.
Q35. What do you know about RSS?
Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.
However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites.
Monday 20 January 2014
directory
1. |
http://www.free-url-submit.com |
directory |
2. |
http://www.english-directory.com |
directory |
3. |
http://www.globedirectory.org/ |
directory |
4. |
http://www.easyfreedirectory.com/ |
directory |
SEO TOP Classifieds SITES
TOP Classifieds SITES
1. |
http://www.craigslist.org/about/sites |
Classifieds |
2. |
http://www.oodle.com/ |
Classifieds |
3. |
http://classifiedsukraine.com/ |
Classifieds |
4. |
http://ukraineclassifieds.com/ |
Classifieds |
5. |
http://www.backpage.com/ |
Classifieds |
6. |
http://internetlocalclassifieds.com/ |
Classifieds |
7. |
http://www.global-free-classified-ads.com/ |
Classifieds |
8. |
http://www.expat-blog.com/ |
Classifieds |
9. |
http://www.kugli.com/ |
Classifieds |
10. |
http://india.domesticsale.com/ |
Classifieds |
11. |
http://www.olx.in |
Classifieds |
12. |
http://www.clickindia.com/ |
Classifieds |
13. |
http://www.click.in/ |
Classifieds |
14. |
http://www.quikr.com/ |
Classifieds |
15. |
http://www.locanto.com/ |
Classifieds |
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